Thinking about doing an internship?…

Written on September 16, 2014 by IMBA News in News

Current IMBA student Celine Salman from the USA

…Here are the top three reasons why I’m happy I did:

  • On a personal level:

Choosing to do an internship adds another layer to your personal development during your IMBA experience. The experience may lead to discovering a new city, meeting new people and establishing a new network. It also gives you the chance to make some personal discoveries, as you have the chance to take a step back and re-assess what you want out of your experience at IE. With some self-reflection in a new context, you may realize that there are certain student clubs you would like to be more involved in, that some electives may prove to be more beneficial for your career in the long run,  that there are some people you would really like to get to know better or that you would like to re-focus on discovering Madrid and learning Spanish. Temporarily detaching yourself from IE and re-submerging yourself back into the “real world” reminds you why you applied to business school and chose to attend IE to begin with, and what you want to get out of the experience before you graduate. You return with newly defined goals and renewed energy for the last four months ahead.

  • On a professional level:

Even though you have only been in school for seven months, temporarily jumping back into the professional world offers many benefits. First, your internship may prove to be a stepping stone to a full time career with the same company post-graduation. Second, the internship gives the opportunity to test out a new industry, role, city or company without a full time commitment. For those who want to test the waters, an internship gives you the perfect opportunity to help refine your professional goals without taking a big risk. Moreover, the opportunity to network first hand within the company, industry and your new context is priceless and can give you a big advantage when looking for jobs when you are back in Madrid.

  • It gives you a break:

After two intense terms and two challenge weeks, I would have had difficulties jumping right back into a new wave of learning. I commend my colleagues that succeeded but I know that myself and many of those that did the internship saw the period as an opportunity re-charge.

I spent my three months interning at Paramount Picture’s start-up hotel operating brand, Paramount Hotels & Resorts, in Dubai and I could not have been happier with the experience. I had the opportunity to re-focus my MBA goals, re-assess my career track, live and work in the city I want to be in post-graduation, create a strong relationship with my employer as well as expand my local network.

However, choosing to do an internship may not be the optimal track for all MBA students. Some may feel that they are too far along in their career to go back to being an intern, others want to absorb and immerse themselves as much as they can in the MBA experience and some may already have a strong idea of what their plans are post-graduation. In my opinion, pursuing an internship is beneficial to those interested in a career change, to those that are considering relocating or to those that may not have any idea yet of what they want post-graduation. IE offers many ways to customize your MBA journey and the IMBA in Practice is only one of the many options available to you.

Best of luck with your decision and feel free to contact me with any questions! – Celine



Life Beyond the Classroom

Written on September 12, 2014 by IMBA News in News

The IE Experience is way more than what goes on in the classrooms! Check out the video below to get an idea of the latitude of things that our students get involved in that complement their academic and professional experiences on campus to create memories that will turn their IE Experience into a truly unique one.

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Check out more information on what is currently happening on the IE campus, here!


Career Energizer and Networking at the Alumni Weekend Miami

Written on September 8, 2014 by IMBA News in News

We wanted to give you a sneak peak of the topics we will discuss during the First Alumni Weekend to be held in Miami on November 7 & 8. Career- related conferences will verse over three different but complementary topics:

  • The Hidden Secrets of Non-Verbal Communication, by Joe Navarro

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For 25 years, Joe Navarro worked as an FBI special agent in the area of counterintelligence and behavioral assessment. Today he is one of the world’s leading experts on nonverbal communications. Joe has appeared on all major U.S. and International media outlets and is the author of eleven books, including the international bestsellers: Louder Than Words, which The Wall Street Journal acclaimed as “One of the six best business books to read for your career” and the #1 selling body-language book in the world, What Every Body is Saying.

  • Pivot Points: Five Decisions Every Successful Professional Should Make, by Julia Peters

Leadership consultant and author Julia Tang Peters works with leaders at a pivot point in their business and/or in their career.  Her work has been recognized in Forbes, Fast Company, Inc., Huffington Post, Government Executive, and other business publications.  Senior executives in Fortune 100 global corporations as well as entrepreneurial companies engage Julia to challenge them and their leadership teams to break through insular thinking and make decisions that are pivotal to growth and success.  With a career spanning business, academia and clinical psychology, Julia has held leadership roles at Leo Burnett Company, Aon Hewitt, Northwestern University, and The Family Institute.  As Chief Marketing Officer of tech start-up, divine InterVentures, Julia helped take it to an IPO.  Extensive global travel also informs her business perspective.  Julia earned a Masters of Management degree from Northwestern University’s Kellogg School of Management, a Master of Science degree from Northwestern University’s School of Education and Social Policy, and a Bachelor of Arts in history, Phi Beta Kappa, from Lake Forest College.  Also a Licensed Family Therapist, she has a Certificate in Family Therapy from The Family Institute.

  • Taking your Career to the Next Level, with a Panel of Experts in the field of executive search in the US/North America region


We are looking forward to meet your expectations. Register now to attend the event that will also include the IE Alumni Conference with academic, networking and social activities in the beautiful city of Miami.


The IMBA Dragon Boat Race for November and April intakes!

Written on September 5, 2014 by IMBA News in News

Post by current student Mitchell Maddox 

Romans, Greeks, Cherokees, Barbarians… Just before the August break, the November and April IMBA classes met in Aranjuez for an epic “Dragon Boat” race on the Tajo River. Each section chose a “civilization” to represent, so of course the day was full of festive costumes–some civilized, some not so civilized…

It was a perfect day to be on the water and a great way to usher in summer. In the end The Apaches (N8) came out on top to take home the grand prize: the Torch of Civilization. We hope they’ll carry it forward and pass it along to next year’s victorious civilization.


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IE IMBA Alumnus Johannes Hinsch from Germany

Johannes, what were you doing before the IMBA and what were your main reasons for pursuing it?

I had worked three years at Mercedes-Benz when I felt the urge to change something. I had actually spent 6 years in total at Mercedes-Benz (three as a student of dual education and three as an employee). Even though I am sure I came up with good reasons why I wanted the MBA in my interview, in hindsight it just kind of felt right to do it. I was 26 then and just could not imagine to continue working 40 more years until retirement. I needed a new perspective.

What did you do during the IMBA?

The first half of the IMBA program was really intense – in every sense of the word. I signed up for the long exchange to Chicago Booth after the first term. Since the term at Booth started very late in September I was able to also do an internship in the summer for 7 weeks. It was just pure (and dumb) luck that I was able to do both – long exchange and internship. Chicago was awesome, if you have the chance, go! But do not expect the same open, international atmosphere there as you will feel it in Madrid. IE is unique in its spirit, I had to go to Chicago to understand that.

Define the IMBA program and experience briefly!

It is intense. That just is the right for it. But it is not only work, far from it. It is also intense for you as a person. There is no way to replicate the experience that the IMBA is. I am a little afraid that a lot of work will be so much fun again – ever.

Johannes, what are you doing at the momento and how did the IMBA contribute in your career development?

I am currently working at McKinsey as a consultant in Stuttgart, Germany. The IMBA contribution is pretty straight forward: No IMBA, no internship. No internship, no job at McKinsey. The IMBA gave me choices that I would not have had if I had attempted a career change without the MBA. The year was also the time I needed to reflect and form an opinion on what I wanted to do.


Amber Wigmore Álvarez, Executive Director of Career Services for IE, presented to an audience of more than 200 pre-MBA women at the Forté Forum in Boston on August 18th. The panel on which Amber presented was moderated by Liberty Mutual, a recruiter at IE, and Amber shared her views on how an MBA will help prospective students who are not interested in careers in investment banking or consulting, career transition and progression with an MBA and flexibility of the degree and the importance of the MBA network. Kimberly Janulewicz, Director of Business Development for the Northeastern Region, North America, also participated in the event.

Be sure to take a look at the agenda for upcoming events hosted by Forté. We hope you’ll take advantage of these special events featuring leading experts and senior executives from top companies.

Remember students and alumni have access to Forté Foundation‘s career and networking resources. Please find more information on the Resources section at the Career Portal.


Play it Green. It makes Business sense!!!

Written on August 20, 2014 by IMBA News in News

Should you bet on Sustainability? Does it make business and financial sense to go for a green positioning? What can companies and brand expect for these sort of approaches?


I could actually write a book about these questions, but would rather keep it simple today. According to a research from Havas Media Group, Brands must be meaningful. In the sense that they need to embrace values that resonate with customers. If not, you risk becoming part of the mainstream (7 out of 10 brands according to this research) and become irrelevant to your target group… I.e. your customer would not care at all if your brand disappeared…

Meaningul Brands

Bearing this is in mind, there are quite a few possible approaches here. You can create a Corporate Brand Identity around sustainability like the one of Unilever, or you could keep it simple and go step by step. And, if you opt for the latter, then the approach would be simple: Take one value that resonates with your customers and build upon it.

Meaningul Brands Info

One of the possible values is everything related to playing it Green, to positioning yourself as an Environmentally Friendly Company, who cares about Nature and the Ecosystem. And one example of this would be what not a company but an Industry has actually done: The Green approach of the Hotel Chains.

You know what I am speaking about, but let me share one recent example I got so that we are all in the same page. I just went to Penn State University for a Symposium on Digital Learning. The event took place in an Event Centre where everybody was hosted. And of course, when in the room, you could find it with signs that were basically telling something like this:

  • “If you want your towels to be replaced, please leave them on the floor….
  • If you want your bed sheets not to be changed, please leave this sign on your bed…
  • When deciding, please consider the amount of resources that are thrown away and the impact is has on Nature…
  • We are fully committed Hotel with Sustainability and appreciate your support…”

towel save planet

The result?

Firstly, most customers decide to play it green.

Secondly, the Hotel Chain makes a good impact on the brand positioning, as long as customers end up perceiving the brand as committed with sustainability.

And lastly, the Hotel Chain actually saves a lot of money for not having to wash and replace thousands of towels and bed sheets…

Food for thought

Quite simple, isn´t it? But it works and delivers quite good results. So bear in mind two things from here:

  • Brands needs to resonate with customer values, they need to resonate and engage.
  • The latter does not necessarily imply ad multimillion investment. It could be as simple as taking one value and get your message across.

I look for your comments @ignaciogafo


Ignacio Gafo


El IMBA como herramienta de autodescubrimiento

Written on August 13, 2014 by IMBA News in News

Repost del blog IE América Latina  http://latam.blogs.ie.edu/

Post escrito por Ignacio Baquero, alumno actual del International MBA

Ignacio Baquero

En mi caso particular, tomé la decisión de venirme a realizar el MBA al IE como una manera de encontrar cual era mi vocación profesional y lograr entender que me apasiona. En fin, lograr encarrillar mi futuro y sabe que me gustaría hacer ya que después de 5 años de experiencia en consultoría y logística no lograba dar en el clavo.

El IMBA no solo te abre las puertas en lo profesional y académico, sino también en lo personal. La continua exposición a personas de 93 distintas nacionalidades, de un gran rango de edades y con una trayectoria profesional de carreras que nunca había ni escuchado, te hace reflexionar en todo momento y te hace cuestionar muchos paradigmas. Simplemente te abre los ojos y te pone al mundo en tus manos.

Ya con un 60% del programa finalizado, he logrado entender cuál es mi real motivación en lo profesional y he logrado forjar una filosofía de vida, la cual quiero seguir y transmitir a mi futura familia. Como consecuencia de todas estas experiencias y por casualidades de la vida, me he dado cuenta de que tengo la capacidad de pintar cosas que me gustan, por ejemplo todo lo relacionado con el surf y el mar. Me apasiona mucho el mar y como ahora vivo lejos de él, me puse a pintarlo. Con unas pocas horas viendo youtube, he logrado recrear mis lugares favoritos y expresar mediante el arte lo que me gusta.

Nunca en mi vida hubiese pensado que podía ser pintor, y aunque suene un poco extraño, ha sido el MBA el responsable de esta faceta. Los cuadros que he realizado han sido un éxito entre mis compañeros, y con solo 1 mes de empezar, ya tengo una lista de espera de 10 personas que me han pedido uno y ya otros 4 tienen uno, que se van a llevar luego a sus hogares en 4 distintos continentes. Esto es el verdadero poder del IE.

Pueden visitar y seguir mi blog de pintura en www.surfpainter.wordpress.com

Ignacio Baquero Méndez


Ola 2Pinturas



Ferrari opens its doors to IE Business School

Written on August 4, 2014 by IMBA News in News

For many it is a dream come true to have the opportunity to visit the Ferrari factory, even better when invited by the directors themselves. Being from to one of the most prestigious business schools in Europe, Ferrari offered us the opportunity to learn about the legendary company and then give them feedback on what challenges they might face in the future and how they should prepare for them.

Our group of 20 handpicked students flew to Maranello, Italy for a personal meeting with Luca Zanetti (Global Marketing Director), Stefano Saporetti (Director Brand &  Licencing) and Dennis de Munck (Director of Talent Acquisition and Development) who helped us under stand the strategy applied by Ferrari in the market segment to which they belong, the luxury market!

As part of the visit, Dennis de Munck led us on a VIP tour in the areas of production, this tour can be done only by individuals invited by Ferrari as sponsors and customers who are having their cars built; so this opportunity was unique. We also visited areas such as restoration of old cars whose value can exceed 30 million euros. Each one of those cars provides a better understanding of the meaning a Ferrari represents in the customers’ life. All the directors, especially Mr. Dennis de Munck, were willing to listen to our opinions as well as our questions and promoted a comfortable environment for conversation.

A new commitment begins as we now have the opportunity to shine in front of the most important directors of the Italian brand that have placed their trust in IE Business School.

José Acosta

Current International MBA student (April 2014 Intake)




IE startup Challenge Week!

Written on July 23, 2014 by IMBA News in News

IE’s foundation was built on entrepreneurship and we continue to bolster this in our curriculum. The incorporation of the Challenge Week modules as a core component of the MBA, equips students with hands-on, practical experience and soft skills that they can utilize in their careers.

IMBA students took on the role of consultants for an intensive week-long challenge with the goal of finding solutions facing an organization. This past July, the April 2014 intake of the IMBA, tackled real life dilemmas of 4 startup companies, born and bred right here in IE’s basement at Area 31 (People-Sports, Alterkeys, Hot Hotels, TripMenu).

The students had the opportunity to work with these 4 companies in the early and self-discovery stage. Their challenge was to find meaningful way to engage their users. Through design thinking techniques, interactive workshops and the input from external experts, 28 innovative and out-of-the box solutions materialized.

We are the only MBA program in the world that offers this unique experience to its students. This was the first time we were able to give a hand to our own IE alumni and devoted 200 brilliant student minds for this adventure. Past projects included large enterprises, BBVA and IKEA, and we are looking forward to working with GE this coming October!



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