Monetizing video: what next?

By Enrique Dans, Professor at IE Business School Facebook has used this year’s f8 developers’ conference to launch Rights Manager, its version of YouTube’s ContentID, a platform that allows content creators to upload video clips that Facebook can monitor to prevent a problem,freebooting, that had became a real complain. At this year’s Master in Visual and Digital…

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THE IE EFFECT

By David Harlley  The question of whether or not to pursue an MBA is something I pondered for years.  I never had questions about my ability to transition from engineering to business, it was more the “why” of business school that eluded me.  I am not motivated by profit margins or excited by stock prices, so…

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IE INETRNATIONAL VENTURE DAY WOMEN

Application Deadline: March 28th Mark your calendar to join IE Business School for IE  Women Venture Day, to be celebrated in Shanghai  on Wednesday, April 27th, 2016. At the IE Women Venture Day Shanghai participating start-ups will present their business elevator pitch in front of a jury comprised of a unique mix of industry experts, venture capitalists, business angels and…

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Diego Alcazar recites ´Ithaca´

Diego del Alcázar – IE Founder. http://humanitiesinaminute.ie.edu/video/diego-del-alcazar-ithaka Reading: Ithaka by Konstantinos P. Kavafis, 1911. As you set out for Ithaka hope the voyage is a long one, full of adventure, full of discovery. Laistrygonians and Cyclops, angry Poseidon—don’t be afraid of them: you’ll never find things like that on your way as long as you…

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A Game of Poker

By FELIX VALDIVIESO Here Norman Kurtis, professor of consumer insights & behavior at IE Business School, talks about poker and how players’ behavior is similar to that of consumers in general. He says, for instance, that the concept of aversion, which means that the amount of suffering most consumers experience when they lose $100, is greater…

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Key Dates IMBA Sept 2016

Please take out your agendas, personal planners and calendars to update the key dates for the International MBA Program that starts in September 2016:  Intensive Spanish course : August 8th to August 31st Opening Ceremony: 1st September LAUNCH: 2nd – 9th September Term 1 & Term 2: 12th Sept  – 24th February Labs: 6th March – 7th April Electives :…

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