6In August, IE Professor Gayle Allard and IMBA Benedict Faber led a group of IMBA students to Ethiopia for the second year, to do volunteer work and research about doing business at the bottom of the pyramid. During their two weeks in the town of Zway, the students volunteered in a summer English program run by Salesian nuns, while visiting businesses to learn about the local environment and draft a business proposal for the region. Among the many surprises awaiting them was how many business opportunities they detected in a region where the average income is $1 a day and much basic infrastructure is nonexistent; and how rewarding it can be to engage with the warm, irrepressible Ethiopian children. A gift to the Salesian mission from the students and professors will help equip the school’s computer lab.

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To read about last year´s expedition click here.

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